Five ways to maximise your ESG actions and reporting
Companies face challenges of how to build trust and how to communicate their ESG messages with their audience. There is a greater need than ever to show the value that corporates bring to customers, employees, and society as a whole.
Gain a full picture: Identify where you are standing in terms of ESG communications, tie in with corporate messaging and connect your sustainability story to global sustainability agendas.
High clarity communications: Build constructive dialogue with stakeholders around ESG topics, conduct transparent and effective communications and be aware of the dangers of green-washing.
Identify materiality: Assess ESG Factors that are most material to your company. Identify industry specific ESG communications solutions and track the evolution of material ESG factors and alter communications plans based on “dynamic materiality.”
Brand narrative: Be consistent with the brand narrative. ESG communications is part of any company’s overarching communications strategy and should support the brand narrative and overall strategy.
Equal importance: Companies tend to concentrate more on the E and G sides of the agenda. Environmental, Social and Governance are equally important and ensuring a balanced attentive approach is fundamental for maximising ESG credibility and diversity.
Paradigm can help you with providing clear and brand driven ESG communications. Get in touch with us to start the conversation.