Paradigm Consulting worked closely with this major international blue chip to support its thought leadership content campaign, from setting the strategic direction all the way through to execution and promotion.

Paradigm helped the client plan and execute communications activities to support its broad marketing themes. The campaign communications primarily targeted a mix of corporate and individual end clients.

Our final suite of deliverables helped the client deliver its key messages, aligned with its business values. These deliverables included print publications and a corresponding e-book, a series of video segments, and infographics and motion graphics for multi-channel deployment, as well as newspaper advertorials and media roundtables.

Results

We delivered three strategic marketing programmes that connected up the efforts of the client’s different business functions and delivered clear positioning. Our video content, which was fully integrated across channels to maximise exposure, provided the main thrust of the campaigns, telling real-life stories about the client’s business.

Working with the client, we adjusted quickly to the business environment of 2020 to launch a popular webinar series. The positive impact of these webinars led the client to replicate this model and approach across different areas of the organisation.