Why research and communications are allies for the future

This article concludes a three-part series on market research and communications, looking at role of research in making brand communications more credible and authentic.

Research & comms seriesParadigm PDGM30 July 2021Research, communications

How communications can make your research more effective

Communications professionals are concerned with making research clear and intelligible, impactful for the audience and presented to the public engagingly. Proper communications can help increase the impact of research outputs.

Research & comms seriesParadigm PDGM8 June 2021Research, communications

Research and communications: two ships passing in the night?

Collaboration between research and communications teams in business organisations has been modest over the years – one could argue they have been like two ships passing in the night. However, at Paradigm we think this is changing quickly. For those working in either field it is important to remain aware of the growing mutual benefit.