This article concludes a three-part series on market research and communications, looking at role of research in making brand communications more credible and authentic.
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Communications professionals are concerned with making research clear and intelligible, impactful for the audience and presented to the public engagingly. Proper communications can help increase the impact of research outputs.
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Jane Hodgskin, Paradigm’s Communications Director, shares her story on working through the pandemic and how the last 12 months have reshaped communications.
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Collaboration between research and communications teams in business organisations has been modest over the years – one could argue they have been like two ships passing in the night. However, at Paradigm we think this is changing quickly. For those working in either field it is important to remain aware of the growing mutual benefit.
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In part two of our article exploring the issue of gender pay gaps, we look at how companies should seek to communicate to external stakeholders around this sensitive issue.
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As discussions on gender pay abound, with rules requiring some companies to report gender pay data publicly, we explore how to approach internal communications around this sensitive issue.
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As artificial intelligence technology has developed, its use cases in communications are increasing, generating new opportunities for those working in the field.
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Communicating green values is becoming increasingly important for companies faced with a global trend towards sustainability, growing political support for green finance development and rising investor interest in sustainable projects.
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Companies seeking to leverage mobile payments in Asia should consider tailored messaging for digitally native generations.
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Communication is central to the successful growth of FinTech start-ups – allowing them to tell a coherent and credible brand story.
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