WeChat matters, and our WeChat series aimed to introduce the application, its functions and what it can do for a company doing business in China. Throughout the series, we have covered WeChat Official Accounts, content etiquette and strategies. We are drawing this to a close with a round-up of the need-to-know takeaways.
Read MoreThere are a number of content strategies supported by WeChat functions that can help you engage your audience in China. In the fourth article of our introduction to WeChat series, we introduce several of the content strategies available to businesses getting started on the platform.
Read MoreObserving proper WeChat content etiquette can help your content resonate with audiences in China. In the third article of our introduction to WeChat series, we provide a guide to the cultural concepts you will need to keep in mind when creating engaging content.
Read MoreIn the second article of our introduction series, we look at WeChat Official Accounts, which are company accounts that have differing functionality depending on the type selected.
Read MoreConcerns about privacy and data security will require a nuanced approach to messaging about 5G networks, highlighting the benefits of the technology and explaining how data will be used.
Read MoreCompanies seeking to leverage mobile payments in Asia should consider tailored messaging for digitally native generations.
Read MoreFor companies involved in BRI projects, strategic communication has a central role to play in promoting sustainability and cross-cultural awareness.
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