A round up of key takeaways from the WeChat series

WeChat matters, and our WeChat series aimed to introduce the application, its functions and what it can do for a company doing business in China. Throughout the series, we have covered WeChat Official Accounts, content etiquette and strategies. We are drawing this to a close with a round-up of the need-to-know takeaways.

WeChat series, China mattersParadigm PDGM23 April 2021WeChat, social media, China, guides

Planning your content strategies for WeChat

There are a number of content strategies supported by WeChat functions that can help you engage your audience in China. In the fourth article of our introduction to WeChat series, we introduce several of the content strategies available to businesses getting started on the platform.

WeChat series, China mattersParadigm PDGM30 March 2021WeChat, social media, China, guides

A Guide to WeChat Content Etiquette

Observing proper WeChat content etiquette can help your content resonate with audiences in China. In the third article of our introduction to WeChat series, we provide a guide to the cultural concepts you will need to keep in mind when creating engaging content.

WeChat series, China mattersParadigm PDGM20 March 2021WeChat, social media, China, guides

An Overview of WeChat Official Accounts for Businesses

In the second article of our introduction series, we look at WeChat Official Accounts, which are company accounts that have differing functionality depending on the type selected.

WeChat series, China mattersParadigm PDGM27 February 2021WeChat, social media, guides, China