WeChat matters, and our WeChat series aimed to introduce the application, its functions and what it can do for a company doing business in China. Throughout the series, we have covered WeChat Official Accounts, content etiquette and strategies. We are drawing this to a close with a round-up of the need-to-know takeaways.
Read MoreThere are a number of content strategies supported by WeChat functions that can help you engage your audience in China. In the fourth article of our introduction to WeChat series, we introduce several of the content strategies available to businesses getting started on the platform.
Read MoreObserving proper WeChat content etiquette can help your content resonate with audiences in China. In the third article of our introduction to WeChat series, we provide a guide to the cultural concepts you will need to keep in mind when creating engaging content.
Read MoreIn the second article of our introduction series, we look at WeChat Official Accounts, which are company accounts that have differing functionality depending on the type selected.
Read MoreWeChat may seem like a whole new world to those who have not used it before or are just beginning to familiarise themselves with its capabilities. In our first WeChat series article, we provide an introduction to the application and discuss its relevance when doing business in China.
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